Lingerie is an essential component of every wardrobe, providing not just the foundational support for our outfits but also reflecting our moods and personal styles. With a wide array of brands offering everything from invisible thongs to ‘granny’ pants, knowing where to invest can be overwhelming. Here’s a guide to the most sought-after lingerie brands of 2024, bringing you styling advice from editors who know what they’re talking about.
1. SKIMS Lingerie
Founded by Kim Kardashian, SKIMS has revolutionized the lingerie industry with its focus on comfort, inclusivity, and innovation. Known for its seamless designs and wide range of skin-tone shades, SKIMS offers everything from cozy bralettes to sculpting bodysuits. The brand’s commitment to size inclusivity, with sizes ranging from XXS to 5X, has set a new standard in the industry.
- Inclusive sizing and diverse shade range
- Comfortable, seamless designs
- Innovative shapewear
2. Savage X Fenty Lingerie
Rihanna’s Savage X Fenty has made waves with its bold, playful, and size-inclusive lingerie. Celebrated for its fearless designs and vibrant color palettes, the brand offers a variety of styles, from everyday essentials to show-stopping pieces. Savage X Fenty’s inclusive marketing and runway shows have redefined the lingerie landscape, making it a favorite among many.
- Bold and playful designs
- Size-inclusive, ranging from XS to 3X
- Vibrant and diverse marketing
3. Nudea
Nudea is known for its commitment to sustainability and comfort. This brand offers a range of stylish yet practical pieces, perfect for everyday wear. Nudea’s bras and panties are designed with eco-friendly materials and innovative features like removable pads and adjustable straps, making them a top choice for the modern, eco-conscious consumer.
- Sustainable and eco-friendly materials
- Practical, everyday designs
- Adjustable features for a custom fit
4. La Perla Lingerie
For those seeking luxury, La Perla is the epitome of high-end lingerie. Renowned for its exquisite craftsmanship, luxurious fabrics, and elegant designs, La Perla pieces are timeless investments. Whether it’s delicate lace bralettes or sumptuous silk nightwear, La Perla’s offerings are perfect for those special occasions when you want to feel your best.
- Exquisite craftsmanship and luxurious materials
- Timeless, elegant designs
- Perfect for special occasions
5. ThirdLove Lingerie
ThirdLove has gained a loyal following thanks to its emphasis on fit and comfort. The brand offers a wide range of sizes, including half-cup sizes, ensuring that every woman can find her perfect fit. ThirdLove’s bras are known for their soft fabrics and memory foam cups, providing unparalleled comfort for everyday wear.
- Wide range of sizes, including half-cup sizes
- Focus on fit and comfort
- Soft fabrics and memory foam cups
6. Aerie Lingerie
Aerie, a subsidiary of American Eagle, has made a name for itself with its body-positive marketing and inclusive sizing. The brand’s Real Me collection is particularly popular, featuring lightweight, comfortable pieces that feel like a second skin. Aerie’s commitment to diversity and body positivity has resonated with many consumers, making it a beloved brand.
- Body-positive marketing
- Inclusive sizing
- Comfortable, lightweight designs
7. Agent Provocateur
For those who love a touch of glamour and seduction, Agent Provocateur offers bold, daring lingerie. Known for its provocative designs and luxurious materials, this brand is perfect for those who want to make a statement. From intricate lace bras to sultry corsets, Agent Provocateur’s pieces are designed to empower and entice.
- Provocative, glamorous designs
- Luxurious materials
- Empowering and enticing styles
The lingerie industry in 2024 is more diverse and innovative than ever before, offering something for everyone. Whether you’re a fan of the comfort and inclusivity of SKIMS, the bold designs of Savage X Fenty, or the luxurious elegance of La Perla, there’s a brand out there that caters to your needs and preferences. Investing in high-quality lingerie not only enhances your wardrobe but also boosts your confidence and comfort. Happy shopping!
In 2024, some of us are still sticking firmly to soft bralettes, while others rejoice in more luxurious purchases. Luckily, circumstances have forced brands to innovate, meaning now there’s even more choice than ever before. Labels like Skims abd Savage X Fenty have paved the way for more ergonomic, playfil and size-inclusive designs, and many others are soon to follow.
