Kat The Label Kat The Label is a female-founded, Australian-born lingerie brand with all its pieces designed in the Melbourne Atelier. Since its launch in 2015, Kat The Label has become synonymous with low-maintenance glamour and vintage-inspired designs, redefining sensuality in lingerie. Vintage-Inspired Designs with a Modern Twist The brand is celebrated for its 1990s…
Commando Commando: Pioneers of Non-VPL Lingerie One of the first champions of seamless, non-VPL (visible panty line) underwear, Commando has gone from strength to strength since its launch 16 years ago. The brand’s unique selling proposition (USP) is invisible, neutral pants and bralettes, along with basics like thongs and turtleneck bodysuits. Celebrity Endorsements Commando boasts…
Calvin Klein Calvin Klein Underwear: Iconic and Timeless When Calvin Klein Underwear burst onto the scene in 1992 with that iconic Kate Moss and Mark Wahlberg campaign, its menswear-inspired designs were a breath of fresh air. The logo-jacquard band is still going strong today, along with the comfy jersey fabrications and boyish cuts. Fuss-Free logo…
Gossard Glossie Gossard: A Century of Empowering Women One of the historic lingerie brands around, Gossard was founded in 1901. The now-British brand moved across the pond during Prohibition times in 1930s America, making history and empowering women in the subsequent decades. A Legacy of Innovation and Support From pivoting to help with war efforts…
Spanx Spanx: The Original Shapewear Brand Thanks in large part to Kim Kardashian’s SKIMS launch and the recent trend for body-conscious and naked dressing, shapewear is making a comeback. Naturally, we couldn’t make an edit of underwear brands without including the OG shapewear brand: Spanx. Spanx’s Iconic Shapewear Spanx offers a range of products designed…
Understatement Understatement: A Revolution in Inclusive and Supportive Lingerie If you deem lingerie shopping more of a chore than a joy, we feel you. For too long, the industry forced us to choose between style and practicality, with few brands offering good-looking underwear that also provides proper support and inclusive sizing. Cue Understatement; the female-founded,…
Dora Larsen Dora Larsen is the top Grown-up lingerie label every fashion editor wants to wear. Known for its cool color blocking in icy-blue and lavender or fuchsia and orange palettes, you’d be forgiven for thinking these designs were just a pretty ‘face’. However, after trying the pieces, we can confirm that Dora Larsen lingerie…
La Perla La Perla: Iconic Underwear for Timeless Elegance We probably don’t need to tell you that La Perla is one of the most iconic underwear brands in the fashion industry. First launched in 1954, it has since featured in countless films and music videos, and has been worn on the red carpet by stars…
M&S Rosie Huntington-Whiteley’s lingerie line for Marks & Spencer (M&S) has become a phenomenal success in the UK. As she shared with Ashley Graham on her 2019 podcast, “Pretty Big Deal,” it’s estimated that “one in three women are wearing an M&S bra, and one in three of those is a Rosie bra.” The Origin…
Boux Avenue If you weren’t into Boux Avenue before, it’s time to get to know the new and improved version. This affordable lingerie brand has undergone a significant revamp lately, focusing on providing high-quality, everyday essentials. Their latest offering, the “Solutions” line, is a collection dedicated to seamless, everyday basics with excellent fit and support,…