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SEFI Influencer and entrepreneur Stef Williams, known for her fitness app WeGlow, launched her own clothing brand SEFI in 2021. Needless to say, it’s been a great year for SEFI. What started as a loungewear drop has expanded to include sporty lingerie and gym wear. However, it’s the sporty lingerie we are coveting the most.…

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Nudea Nudea is the sustainable lingerie brand you need on your bookmarks bar. This label sets itself apart with its impressive commitment to the eco-friendly and social responsibility. Nudea is B-Corp certified, carbon-neutral on shipping, and creates underwear entirely from recycled materials. Additionally, they donate 1% of every sale to charity, making each purchase a…

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Victoria’s Secret Victoria’s Secret has undergone a remarkable transformation in recent years, shedding its exclusive image and controversial fashion shows for a more inclusive and welcoming approach. The lingerie brand is now back with a fresh turn-around look that truly impresses. A Welcoming Change Victoria’s Secret’s stores now exude a welcoming atmosphere that invites everyone…

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Savage X Fenty Savage X Fenty: Revolutionizing the Lingerie Industry Rihanna’s lingerie brand, Savage X Fenty, launched in 2018 and has since become a game-changer in the industry. Originally part of a subscription service, Savage X Fenty has secured major stockists like Amazon and ASOS and expanded into athleisurewear. Inclusive Lingerie for All Savage X…

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Scarlett Gasque Where Art Meets Lingerie Scarlett Gasque, a London-based lingerie brand, stands out by blending exquisite materials like silk, French tulle, Italian mesh, and embroidery to create high-quality pieces that feel more like wearable art than just underwear. At the heart of their collection are their 1950s-inspired corsets, which use flexible steel boning to…

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Free People While Free People may be renowned for its bohemian clothing, its in-house lingerie line, Intimately, is an insider secret that’s worth discovering. Known for merging style with serious comfort, Intimately offers pieces that are perfect for off-duty days. New Collection Highlights This season, Intimately has released a collection that includes everything from perfect…

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Stripe & Stare Eco-Friendly and Comfortable Female-founded lingerie brand Stripe & Stare has been making waves since debuting its eco-friendly knickers in 2017. Known for its sustainable jersey fibers spun from wood pulp, every pair of these knickers is fully biodegradable—just remember to remove the lace trims when composting. Stripe & Stare’s focus on sustainability…

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Eberjey Comfort and Beauty Combined Eberjey, widely known for its cult modal pyjamas, also offers an exquisite line of comfy lingerie. Founded in 2016 by two women, the brand was created with a mission to design intimates for women, prioritizing comfort and fit over appealing to the male gaze. Lingerie Designed for Women Eberjey’s underwear…

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Lemonade Dolls Founded in 2019, Lemonade Dolls has quickly established itself as a leader in the lingerie industry with a strong focus on inclusivity. This female-founded lingerie brand offers underwear sets in sizes ranging from UK(6-24) and even features a specific ‘fuller bust’ subscription option. Lemonade Dolls stands out in the crowded lingerie market with…

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Bluebella British label Bluebella, founded in 2015 by Oxford graduate Emily Bendell, has become a standout name in the lingerie industry. As a female-founded lingerie brand, Bluebella focuses on empowering woman and has successfully secured female investors and major Stockiest like ASOS, Selfridges and Victoria’s Secret. Bluebella has made a significant impact since its inception.…

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